Category: Book Summary

By expecting them to do great things, you can get them to do great things. God is in the details and Less is more. Simplicity is the ultimate sophistication. People do judge a book by its cover, so for the box of the Macintosh, Jobs chose a full-colour design and kept trying to make it…

CARROTS AND STICKS In other words, most companies have no clue why their customers are their customers. This is a fascinating realization. If companies don’t know why their customers are their customers, odds are good that they don’t know why their employees are their employees either. There are only two ways to influence human behavior:…